Problems targeted

Slow digitalization of the horse racing market

Horse racing is expected to become the leader of the sports industry bypassing the current worldwide market leader, football. Previous attempts to get horse racing digitized were well received by the audience.

But these approaches still don’t keep up with other spectator sports and there are many discussions that the horse racing industry needs to step further into the digital world. There is a huge demand for the digitalisation of the horse racing market.

Video games not targeting horse racing genre

Management/Simulator type of video games are landing in 6th place in popularity in video game genre. However there are not many "sport manager/ simulator" video games targeting horse racing. Lack of gamified features makes horse racing as a video game genre dificult to implement.

Blockchain challenges for GameFi

Numerous blockchain-based games face substantial hurdles with scalability, speed, and the cost of interactions on the blockchain. High traffic volumes can lead to potential downtimes, disrupting the seamless gaming experience players expect.

During such peak periods, gas fees can escalate dramatically, making every onchain "transaction" significantly more expensive, assuming they can be processed at all.